A Gaurav Gupta outfit is distinctly recognisable in its sculptural style, one he has been practising since junior school, and successfully selling since 2004.
But, how does he keep the same design relevant even after 15 long years in the Indian fashion industry?
The celebrity designer questions back, "How did (Salvador) Dali keep reinventing surrealism? It's as simple as that."
"I have never done violet as a colour."
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