A bench of Acting Chief Justice Gita Mittal and Justice C Hari Shankar also issued notice to the Ministries of Information and Broadcasting, Consumer Affairs and AYUSH, along with the Food Safety and Standards Authority of India (FSSAI) and ASCI.
The PIL has sought a declaration from the court that the Ministries cannot delegate their legislative and judicial functions to ASCI, which is merely a self-regulatory body.
The bench sought the responses before the next date of hearing, February 21, 2018.
The plea said that the ASCI processes complaints received against advertisements through a judicial tribunal-like body called the Consumer Complaints Council (CCC). It said the CCC comprised advertising professionals and some civil society members, but not a single technical or judicial member.
The petitioner contended that the CCC essentially acted like a judicial/quasi judicial tribunal, having trappings of a civil court and passes orders that have a bearing on the fundamental rights of citizens.
It said that advertisers, against whom the complaints were received, were not allowed any legal representation while their fundamental rights were being adjudicated upon. "Moreover, the advertisers could not even cross-examine the complainant," the plea said.
"The procedure adopted by the ASCI to process complaints is arbitrary and in blatant violation of principles of natural justice," the petition added.
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