He also filmed an advertisement for the "A*Men" perfume by Thierry Mugler -- who didn't wish to comment further on the matter -- with sunglass manufacturer Oakley another of his backers.

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Press Trust of India
Last Updated : Feb 16 2013 | 10:45 AM IST
"We are shocked to hear the news and our thoughts are with their families," said an Oakley company spokesman. "Given that the matter is under investigation, and out of respect for all involved, we will refrain from making any further comments at this time." The accumulative total of Pistorius' earnings from sponsors, which accounts for much of his income, was reportedly $4.7 million (3.5 million euros), according to the Financial Times. The next step for sponsors is unclear. However, they haven't been afraid to sever ties with sports stars in less tragic circumstances. At the end of last year, Nike ended a 16-year partnership with disgraced cyclist Lance Armstrong following the publication of the US Anti-Doping Agency report that led to the voiding of his seven Tour de France titles. Oakley, the makers of Trek bikes, Anheuser-Busch brewery, the FRS energy drink company, sports nutrition firm (Honey Stinger) and the producers of Giro cycling helmets also quickly ceased their dealings with the American. Golfer Tiger Woods also lost several sponsors, such as consulting firm Accenture, AT&T, Gatorade and Gillette after revelations about his infidelity in 2009. (AFP) CM CM 02161035 NNNN
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First Published: Feb 16 2013 | 10:45 AM IST

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