The accident in the northern area of Kapiri Mposhi, around 210 kilometres (130 miles) north of Lusaka, came after the driver of the bus failed to keep to his lane and hit a minibus coming the other way, police spokeswoman Charity Munganga said.
"All the passengers who were in the minibus including the driver died on the spot. They were 24 in total," Chanda said, adding that the number of injured was not yet clear.
Deadly traffic accidents are common in Zambia due to the poor state of the roads and bad driving.
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