The funds from the pre-series A round will be invested in technology advancement and expanding footprints in the country and overseas, both through the online as well as the offline medium, HUFT said in a statement.
Currently with more than 1 lakh active customers, HUFT offers its own range of organic grooming products like shampoos, conditioners, dry bath shampoo as well as human grade treats for pets along with a range of designer collars, leashes and accessories.
Apart from India, the brand is presently operating in Singapore and the US and plans to open up other international channels soon.
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