The company had sold 5,58,609 units in the same month last year, Hero MotoCorp said in a statement.
Commenting on sales performance, Hero MotoCorp said: "The festive season this year will begin almost three weeks late, as compared to last year, and this shift in season is also reflected in the subdued sales in August vis-a-vis the same period last year."
The company said it would commence new launches with the introduction of two brand new scooters, followed by new bikes.
