"Consumers deserve broadband, better quality today. If you survey customers, pricing is only 10 per cent of issues. There is lot more, about network quality. In mind of customers, there is lot more than pricing," he said on the sidelines of a Voice&Data Telecom event.
Pieters received 'Telecom Person of the Year Award' for driving growth at Vodafone even in the midst of policy uncertainties.
Pieters said high spectrum price paid by operators in February auction is not a major factor that will lead to increase rates of services.
"Spectrum is one of the input cost. Expensive spectrum does not translate in to higher pricing. Higher pricing is far more function of what happens in market," he said.
In February auction, seven companies won spectrum cumulatively for about Rs 62,162 crore.
Vodafone, Airtel and Idea Cellular won spectrum in premium 900 Mhz band, in which mobile signal cover double the area, by premium in the range of 55 to 110 per cent.
"Due to high spectrum price coming up in last auction you will see separation of operators who have deep pockets and operators who dont have deep pockets. Operators who don't have deep pockets will lose appetite for this industry and in one way or the other they will have to be consolidated," he said.
The Vodafone MD said the company expects to gain revenue share in the market once consolidation starts in market.
He expressed concern over taxes levied on industry and said high taxes are adversely impacting investments in the country.
He said that lot of money is going to government as taxes and various levies but not enough investment being made in networks.
"In my view, take USO Fund. It takes 5 per cent charge across all operators which is in the end being paid by consumers. There is absolutely no reason for it because we have rolled out our network in most rural areas. Its like a tax. Why would you want to do that?" Pieters said.
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