Hindustan Petroleum launches Club HP Star outlets

More than a decade after it launched personalised service petrol pumps under 'Club HP' brand, state-owned Hindustan Petroleum Corp Ltd (HPCL) today launched premium 'Club HP Star' outlets with a promise to provide 'Good Fuel'.
HPCL Chairman and Managing Director Nishi Vasudeva, a hardcore marketing person, launched the first 'Club HP Star' petrol pump in Mumbai.
'Club HP Star' is a premium version of Club HP, which is the flagship brand of HPCL's retail outlets.
"All the 'Club HP Star' retail outlets shall be fully automated where electronic billing through automated systems along with the assurance of 'Good Fuel Promise' are guaranteed," the company said in a statement here.

This follows intensive customer surveys in various markets covering different customer segments and identified 'Quick Service' as one of the key customer needs.
"The entire 'Club HP Star' brand revolves around value proposition of 'Time is Money' in addition to the promise of 'Quality and Quantity'," it said.

Time and motion studies were carried out at various petrol pumps across the country to develop a robust process to reduce the fuelling time and the time taken for providing other services like free air.
HPCL was the first Oil PSU in the country to introduce the concept of 'Outstanding Customer and Vehicle Care' when it launched its Club HP brand in the year 2002.

Club HP concept was aimed at providing personalised service, total vehicle management and provision of other customer convenience at the petrol pumps.
"Being a pioneer in the country in introducing the automation system at its retail outlets, HPCL has now successfully integrated automated billing and strict adherence to the standard operating procedures (SOPs) to its Club HP Promise in launching its latest premium version under the name Club HP Star," it said.
After Mumbai, HPCL has scheduled launch of Club HP Star outlets in Bangalore, Hyderabad, Delhi, Noida, Ahmedabad, Chennai and Vizag in the next four days in the first phase which will be scaled up pan-India in the year 2014-15.

Rigorous training has been imparted to the Forecourt Sales Men to be ready to render the best of the services to the valued customers.