Huawei to sell broadband devices in open market

Chinese telecom gear maker Huawei will sell its broadband networking devices including wifi modems, routers, dongles in open market in India and is targeting to capture 40 per cent market share.
"Our aim is to provide cost-effective features for Home & SOHO customers across India through our strong distributor network on both online and offline platform. With this, we aim to gain a market share of 40 per cent and lead the segment," Huawei Telecommunications Director Sales (Devices Business) P Sanjeev told PTI.
Huawei estimates Indian broadband networking device to be around 3.5 million units per annum.
The company sells its devices through telecom operators.

"Huawei is already available in 8 per cent fixed broadband households through our telecom partners across the country," Sanjeev said.
He said that the company has adopted new strategy following telecom regulator TRAI recommending exemption of landline connection from licence fee for five years and ending termination charge on calls made from them to fuel its growth.

"We have identified a strong demand in the market which echoes the need of one fixed broadband networking connection for at least four wifi users and we are optimistically working to bridge this gap," Sanjeev said.
The company has initially started selling range of its broadband devices in 11 cities including Delhi, Chandigarh, Mumbai, Pune, Kolkata, Chennai, Bengaluru and Hyderabad.

"We will now sell networking devices for consumer both online and offline," Sanjeev said.