Hungama Play in pact with Sun TV, Maa TV for Telugu content

Digital entertainment firm Hungama today announced addition of Telugu content from South's entertainment conglomerates - Sun TV Network and Maa TV - on its on-demand movies app.
Hungama Play, a video-on-demand provider, said the acquisition shows its focus on South Indian markets.
Hungama Play has the largest Telugu catalog in the app ecosystem. Of the total content library on Hungama Play, 25 per cent of the movies are Telugu titles, making it the second largest collection after Hindi films, said Hungama.Com CEO Siddhartha Roy.
"While the four south Indian languages constitute 38 per cent of overall content consumption in India, Telugu is the third most consumed language on our app after Hindi and English respectively," Roy told reporters here.

Hungama Play aims to further expand the library by adding over 300 Telugu films from the Maa TV catalog along with future releases and over 220 films from the Sun Network library across all four Southern languages, he said.
Launched in July 2015, Hungama Play currently offers over 7,500 movie titles across English, Hindi and other Indian languages for a monthly subscription of Rs 199.

Roy said Hungama has a monthly active user base of 67 million across its entertainment services and it will reach 100 million MAUs (monthly active users) by March 2017.
He said "17 million users transact with the company for various digital services."

Another arm of the company, Hungama Music, has tied up with SIIMA - South Indian International Movie Awards - for the second consecutive year. SIIMA will be simulcast exclusively on Hungama Play.