'Implement large graphic health warnings on tobacco packs'

World Lung Foundation and the doctor who was with Sunita Tomar in her final hours today appealed to the government to implement large graphic health warnings on tobacco packs without delay, saying it will be a fitting tribute to the brave woman, who died of oral cancer.
After being diagnosed with tobacco-related oral cancer, Sunita had agreed to tell her story in a Public Service Announcement (PSA) to raise awareness about the harms of tobacco and to help prevent others from suffering her fate.
World Lung Foundation's team in India came to know about Sunita as it supported the Union Ministry of Health in the filming of the PSA and the development and launch of the campaign.

The government recently decided to defer implementation of a notification for increasing the size of pictorial health warning on cigarette packets and various other tobacco products.
Large graphic warnings have proved highly effective in warning people about the health hazards of tobacco, irrespective of the audience's level of literacy.
The graphic warnings also transcend language barriers in a country like India.

A study published last year in the Journal of Public Health -- based on research in India and several other low and middle-income countries -- found that of all the countries surveyed, children in India exhibited the lowest levels of awareness of health warnings on tobacco packs.

"We were saddened to hear of the death of Sunita Tomar. Like many women, Sunita began to chew tobacco in the form of an oral dentifrice, ignorant of the lethal effects of a supposed dental hygiene product. Within a few years, she developed oral cancer. Hers is not an uncommon story.
"Sunita was exceptional in her desire to warn others about the harms of tobacco, to provide them with the information and knowledge she didn't have," Nandita Murukulta, Country Director, India and Director of Global Research and Evaluation, World Lung Foundation said.