According to the Coalition of leading Tobacco Harm Reduction Experts, the use of non-combustible nicotine delivery products has led to a fall in the number of smokers in several countries.
"In the European Union the use of such products has helped more than six million people quit smoking and nine million more have reduced smoking. Smoking prevalence is declining in all countries where e-cigarettes are readily available," according to a press statement.
One such substitute is the "electronic cigarette" (which the WHO refers to as Electronic Nicotine Delivery Systems - ENDS), which deliver nicotine without burning tobacco.
"Relative to cigarette smoke, the vapor from e-cigarettes and personal vaporizers contains very low levels of potentially harmful chemicals.
"Even nicotine itself is largely benign - contrary to widespread misconceptions - and is already approved for long-term use through nicotine replacement therapies," according to the Coalition of Experts.
In their mission statement, the group has pressed for "policies that seek to remove barriers to the availability of better, safer, non-combustible nicotine delivery products, with appropriate quality standards and regulations."
They have also sought removal of disproportionate restrictions, such as regulation of e-cigarettes as medical products, or treating them at par with tobacco cigarettes, as well as bans on advertising as such measures hinder access to safer alternatives thereby unintentionally ensuring tobacco cigarettes continue to be bought.
Article 1 of FCTC defines 'tobacco control' as "a range of supply, demand and harm reduction strategies that aim to improve the health of a population by eliminating or reducing their consumption of tobacco products and exposure to tobacco smoke."
The group of experts has sought policies in sync with this principle of harm reduction.
The push for safer alternatives to cigarettes comes in the backdrop of WHO's Conference of the Parties (COP7) on FCTC, which is underway and where India hopes to push for smokeless tobacco as one of the agendas of the meeting.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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