Former Australian cricketer Brett Lee Thursday reached out to India's northern most state of Jammu and Kashmir to discuss the importance of screening newborns for early detection of hearing loss.
The 42-year-old fast bowler, who is now Cochlear's Global Hearing Ambassador, was in the city's Shri Mata Vaishno Devi Narayana Superspeciality Hospital (SMVDNSH) to raise awareness about hearing screening.
"Today hearing loss is a grave public health concern. Around 34 million children across the globe suffer some form of hearing loss and India has a big population of this. I want to help make sure, that anyone who is living in this world can experience the sounds of joy," Lee said.
Lee is actively involved in raising awareness about hearing screening for newborn babies, more so after his son suffered a temporary hearing loss some time ago.
"Parents and family members must not ignore the smallest signs of hearing loss and should take seedy action if diagnosed. Over the past few years, I have personally witnessed how a Cochlear implant takes a person from silence to sound. It is a life changing moment."
"Over the past few years, I have personally witnessed how a Cochlear implant takes a person from silence to sound. It is a life changing moment."
Disclaimer: No Business Standard Journalist was involved in creation of this content