Inalsa aiming to be Rs 250-crore company by 2020

Inalsa is increasing its presence on the online channels, its one of the growth drivers in coming years

Don't want to miss the best from Business Standard?

Home appliances maker Inalsa is aiming to be a Rs 250-crore company in next four years on the back of product expansion and extension of sales network in the South and East zones.

Inalsa Home Appliances, which is now a part of Spain-based Taurus group, is also extending its other brand Mellerware to cater to the mass market.

Besides, the company is increasing its presence on the online channels, its one of the growth drivers in coming years.

"In the next four years, we want to reach Rs 250 crore. It would be mainly through new product launches and increased presence on e-commerce platforms," Inalsa Home Appliances CEO Jitendra Chauhan told PTI.

The Rs 100-crore company has launched Mellerware in select markets on test basis and would extend it to main markets targeting the mass segment.

"We expect Mellerware to contribute at least 10 per cent of our sales in the next 3-4 years," he said.

Inalsa is also expanding its network of distributors from 150 to 200. It is also planning to have eight flagship stores selling Inalsa products. Presently, it has two stores in Punjab and Rajasthan.

Currently, 28 per cent of Inalsa's revenue comes from food processor followed by juicer and mixer grinder with 12 per cent, 10 per cent from mixer, 7 per cent from ceiling fans and 6 per cent from water heater.

The company sources its two thirds of products from Indian OEM's and rest from its China unit.

As part of its strategy, Inalsa is also going to increase its spending on branding/promotion and would spend a good portion on digital and social platforms, said Chauhan.

"Earlier, we used to spend around 4 per cent of our sales but this year onwards, we are spending between 10 to 12 per cent and a major portion would be on digital platform to catch the younger audience," he added.