India enters record books with plankathon initiative

Image
Press Trust of India Mumbai
Last Updated : Nov 25 2018 | 7:50 PM IST

India entered the Guinness Book of World Records as 2,353 people held the abdominal plank position for an entire minute in Pune on Sunday.

The initiative was organised by Bajaj Allianz Life Insurance Company at Pune's AFMC Ground.

"We have clinched a few Guinness World Records for Plankathon initiative for promoting good health. The event saw a record number of people hold the abdominal plank position, simultaneously, for an entire minute," Bajaj Allianz Life Insurance Company said in a statement here.

"The Plankathon initiative reflects our commitment to promote fitness movement that could put India on a global map. The success of #36SecPlankChallenge campaign encouraged us to take the initiative to a higher level and demonstrate the possibilities that exist when health goals are pursued with a reliable partner," Bajaj Allianz chief marketing officer Chandramohan Mehra said.

"I congratulate Bajaj Allianz Life Insurance on achieving a new benchmark in the category of "most people holding the abdominal plank position," Guinness World Records official adjudicator Rishi Nath said.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 25 2018 | 7:50 PM IST

Next Story