According to the World Gold Council's 'Gold Demand Trends' report, the total gold demand stood at 191.7 tonnes in the January-March quarter of 2015.
In terms of value, the demand fell by 36 per cent to Rs 29,900 crore in the first quarter of 2016 from Rs 46,730 crore in the year-ago period, it said.
"In first quarter of 2016, gold demand in India was down 39 per cent to 116.5 tonnes compared to January-March period of 2015. The jewellers' strike following the re-introduction of an excise duty, which left even wedding shoppers affected, was one major reason impacting demand," WGC Managing Director, India Somasundaram PR told PTI here.
A new regulation mandating PAN card details for purchases above Rs 2 lakh, is also reported to have affected buying, he said.
"We believe this has caused a pent-up demand for gold and coupled with this, gold has outperformed all other asset classes since the beginning of the year," he said.
Total jewellery demand in the first quarter of this year
was down 41 per cent at 88.4 tonnes, compared to 150.8 tonnes in the same period last year, the report said.
Total investment demand was down 31 per cent at 28 tonnes, compared to 40.9 tonnes in the year-ago period, it said.
In value terms, gold investment demand saw a drop of 27.8 per cent at Rs 7,198 crore from Rs 9,969 crore in the January-March quarter of 2015, it further said.
Somasundaram said the second half, usually the peak time for gold, is likely to make up for the loss in the first two quarters.
Recycling in India also fell by 22 per cent to 14 tonnes against 18 tonnes in the corresponding period of 2015, according to the report.
"Recycling will go up subject to what happens to the Gold Monetisation Scheme, which is yet to pick up. There is a lot of pent-up demand for coins. Instead of discouraging (people from buying coins), the government through positive policy decisions can make the Gold Monetisation Scheme popular, thus, increasing recycling in the country," Somasundaram said.
"This year, imports are likely to go up by 10-15 per cent at the top end, similar to the demand," he added.
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