"Info Edge has invested about Rs 50.71 crore in Etechaces Marketing and Consulting through its wholly-owned subsidiary. (The investment was done as) participation in the follow-up fund raise exercise of Policybazaar," Info Edge said in a BSE filing.
Etechaces had a consolidated turnover of Rs 212.87 crore as on March 31, 2017, it added.
Policybazaar offers an online marketplace for insurance products under policybazaar.com, while other financial products like loans and credit cards are sold through paisabazaar.com.
According to reports, Policybazaar received about Rs 500 crore funding from Wellington Management, IDG Ventures India, True North and others.
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