InFocus to invest $20mn, strengthen product range in India

InFocus, which has a licensing deal with contract handset maker Foxconn, will double its marketing spend to USD 20 million (over Rs 128 crore) in India next year as it lines up a large portfolio of feature and smartphones.
InFocus plans to introduce 10 feature phones and eight smartphones next year as it looks to capture 5 per cent share of the hyper-competitive Indian handset market.
"We have used this year to understand the Indian market and are now going aggressive on the market here. We will double our marketing budget to USD 20 million in 2018 and expanding our presence here," InFocus Global CEO Luo Zhongsheng told PTI.

The company also plans to introduce premium handsets under the 'Sharp' brand in the coming quarter, he added.
The company today launched a new smartphone - Vision 3 - priced at Rs 6,999.
The handset, which features a 5.7-inch full vision screen (18:9 resolution), will be available from December 20 on Amazon.in.
It features a 1.3GHz quad-core processor, 2GB RAM, 16GB internal memory (expandable up to 64GB), 13MP and 5MP deal lens camera, and 4,000 mAh battery.