Innoviti Uses ML-based Path Predictor Technology to Dramatically Improve User Experience of Google Pay Payments on POS Terminals at Physical Stores

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/ -- Seamless experience driven by deep integration with Google Pay resulting in usage surge
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Quotes:
Mr. Sajith Sivanandan, Business Director, Google Pay and NBU, India, said, "Our vision is to enable fast, seamless, and secure payments for our users anywhere, at any time, whether they are paying other users, buying products or services online, or shopping at a retail outlet. The offline ecosystem forms an important part of this objective and we're excited to partner with Innoviti and facilitate this across the country."
Mr. Rajeev Agrawal, Managing Director & Chief Executive Officer of Innoviti, said, "We are very excited by the upsurge we are seeing in customer usage of UPI-based payments at physical stores after the rollout of the Path Predictor tool. With rapid increase in payment transactions and increase in number of payment types, conventional technology approaches are unable to deliver desired consumer experience. Innoviti has been investing deeply into data sciences and machine learning to push the technological edge for our customers to the next level. We are delighted that our machine learning strategy coupled with superior integration with Google Pay is showing results for our merchants."
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First Published: Jun 26 2019 | 2:25 PM IST