Inspiring a New Generation of Creatives Around the World With the Launch of the Absolut Creative Competition

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Over the last four decades Absolut has worked with over 550 of the world's boldest artists including Keith Haring, Arman Armand, Romero Britto and Maurizio Cattelan, resulting in over 800 art pieces being created. Today Absolut is launching the biggest effort in its history, encouraging creatives from all over the world to create expressions that bring alive what one of the company's brand beliefs mean to them. The beliefs are centered on creating a more open, equal and inclusive world!
Sina Neubrandt, Senior Global Marketing Manager says: "Creativity can spark conversation and drive change. This is why Absolut's latest campaign celebrates the power that creativity has for making a real difference in the world. We're excited to see the entries and celebrate the winner in May."

Watch the film here:https://youtu.be/aFmmiIptIPw