In court briefs recently filed in the 6th US Circuit Court of Appeals in Cincinnati, the Internet giants warn that if upheld, the northern Kentucky judge's ruling to let the former cheerleader's lawsuit proceed has the potential to "significantly chill online speech" and undermine a law passed by Congress in 1996 that provides broad immunity to websites.
Those heavy hitters "really tell you how major of an issue this is," said David Gingras, attorney for Scottsdale, Arizona-based thedirty.Com and its owner, Nik Richie, 34, who lives in Orange County, California.
A message left for Jones' attorney, Eric Deters, seeking comment wasn't immediately returned.
The case centres on the federal Communications Decency Act, passed in 1996 to help foster growth and free speech on the Internet by providing immunity from liability to websites for content posted by their users.
Judges and appeals courts across the country have upheld the law in hundreds of cases. But not Richie's.
His website, thedirty.Com, allows users to submit posts anonymously if they want about anyone from the girl next door to professional athletes and politicians, often accusing them of promiscuity, cheating on their spouses or getting plastic surgery or picking apart their looks.
Richie screens each post, decides what goes up and often adds his own commentary.
Most recently, Richie broke the news of Anthony Weiner's latest round of marital indiscretions.
Jones said the posts were untrue and caused her severe mental anguish and embarrassment.
Richie said that the posts were submitted to him anonymously and that it was not up to him to judge their accuracy. He simply posted them and added a comment about high school teachers and sex.
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