Apparel brand ITC Wills Lifestyle Thursday unveiled its new brand identity, WLS, as it makes a shift to 100 per cent natural and biodegradable materials.
WLS will offer apparel that is 100 per cent natural, an ITC official said.
All garments will be made of cotton, linen, silk or woolen materials, and will be fully biodegradable, the company said in a statement.
Unveiling the new identity, ITC LRBD Divisional CEO Vikas Gupta said, "Evolved consumers understand the consequences of their actions - on themselves, their communities and the planet."
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