Associate Sponsors

ITW Consulting Associates With Cricket South Africa for the Commercial Syndication of the MSL T20 League

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Press Trust of India BENGALURU
Last Updated : Oct 23 2018 | 4:41 PM IST

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~ Will manage the commercial and sales business through rights acquired by Global Sports Commerce
Mr. Thabang Moroe, CSA Chief Executive said, "It gives me great pleasure to welcome GSC & its affiliates on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time."
"As their name indicates, GSC have a global sporting presence as a major player in the organization of sporting events around the world and already have considerably experience of South African sport through their investment in Megapro and Megaview. They will assist us both financially and with expertise."

Commenting on the association, M.S. Muralidharan, CEO, GSC said, "GSC is delighted to be associated with the MSL T20 promoted by Cricket South Africa. We see this as a Milestone Sports asset for Africa as the Sole and Exclusive International Commercial Partner across Television, Digital, and Event Sponsorship."
"GSC is committed to providing to the Fans of Cricket - In the Stadium, On the Move and on the Couch - an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment."

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First Published: Oct 23 2018 | 4:41 PM IST

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