Speaking at an event themed Kashmir: the way forward' here last night, Drabu asked the people to introspect over the nature and origins of the situation in the state and how it can be resolved.
We need to talk to ourselves before we talk to others and this must happen nationally as well, he said.
The PDP leader said there was a dire need to include concerns of the people of the state and not to get lost in the forest of symbols".
It (J&K) is not a political issue as far as I can see. They have been barking up the wrong tree for the last 50 or 70 years by talking about the politics of it, that the political situation has never improved.
We seriously need to look at in terms of how it is a society that is in search for itself, he said at the event organised by the PHD Chamber of Commerce and Industry.
Drabu made a passionate appeal to both the domestic and overseas investors to include Jammu and Kashmir in their investment agenda and help uplift the state's economic growth.
We may be living unhappy lives. Our history may be torturous, but we run profitable businesses....We have done our bit, but somehow the world bypassed us or we let it bypass us and we got into a bit of a quandary.
That quandary needs to be resolved in some way for us to be able to catch up with the rest of the world, he said.
Drabu said there was no need to hard sell Kashmir as it was pre-sold and only needed its voice to be heard at business platforms.
Only the word needs to go out that it is peaceful, and once that happens we will not have enough infrastructure to host people, he asserted.
Drabu also said that it was not fair to blame media for its negative coverage of Kashmir, noting that TV networks were showing what the civil society wanted to hear.
There are various levels of disconnect, but India has a genuinely free and important press. An honest and upright media can go a long way in bridging those disconnections, Drabu told PTI on the sidelines of the event.
Sports Minister Imran Raza Ansari also echoed Drabu's views, saying everything that has been coming to your ears is not true. We have many success stories.
The government is keen to set up more educational institutions, he said.
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