"We are forced to call the strike on Wednesday for the government's decision to impose PAN card for purchases above Rs two lakh," chairman (east) of All India Gems and Jewellery Trade Federation (GJF) Sankar Sen said.
This restriction has put a pressure on the sale of jewellery, particularly in the semi-urban and rural regions, he said.
With only 22.3 crore PAN cards being issued, people residing in these areas were finding it extremely difficult to purchase jewellery as a result of which there had been a 30 per cent dip in sales volumes since January one, 2016, he told reporters here today.
All major retailers like P C Chandra, Tanishq, Senco Gold and from other states would also participate in the strike, he said.
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