Jharkhand becomes partner state for fashion week

Jharkhand will be a 'partner state' for the upcoming season of the Amazon India Fashion Week Autumn Winter 2017, an official release today said.
The four-day event will be held from March 15 to March 18 at the Jawaharlal Nehru Stadium, Lodhi Road, the official release said.
It said that Jharcraft (Jharkhand Silk Textile & Handicrafts Development corporation, Ltd.) is setting an example by creating new opportunities and making it profitable for weavers by giving them a definitive source of employment while making the best use of available resources.
The highlight of the show will be designer interpretations of the fabric de rigueur - Tussar.

The show has been curated by Shaina NC, who will also be presenting her collection for the first time at AIFW.
Other designers include, Pinnacle Shruti Sancheti, Rina Dhaka and Dabiri by Divya and Ambika, the release said.

The official release quoting President, Fashion Design Council of India, Sunil Sethi stated, "Associating with Jharkhand as our 'partner state' for the Amazon India Fashion Week Autumn Winter 2017 is in continuation of our commitment to preserve crafts."
"Jharkhand's hidden wonders will be unveiled by designers, who will translate its story through the magnificent swirls of fabric," the release stated quoting Sethi.

The event will also witness B2B (business to business) meetings and would be covered through a social media campaigning, the release added.