Johnny Depp is Christian Dior's new face
The 51-year-old "Pirates of the Caribbean" star will be endorsing a perfume brand for the first time, said The Hollywood Reporter.
The French fashion house released a swarthy portrait of the actor along with news that he will represent a new men's fragrance composed by its legendary perfumer Francois Demachy.
The scent is set to be released in September with a worldwide campaign, coinciding with the release of his next film, "Black Mass.