'Join the Indian Army and Live a Life Less Ordinary'

Indian Army's new recruitment campaign, titled 'Join the Indian Army and Live a Life Less Ordinary' will be launched across the country tomorrow.
The campaign projects Indian Army as a full-fledged working organization that offers exciting career in different sectors for young Indians who otherwise aspire for other careers.
According to Lt Gen RN Nair, Director General Recruiting, "No other organisation in India provides the canvas of engineering, technology, work-life-balance, sustained care and the unique ability of serving the Nation, as the Indian Army".
While careers like technology, media and entertainment have caught the fancy of youth, the reality is that army has over 20 diverse career disciplines offering an all-round lifestyle and it's constantly modernising itself with the cutting edge technology, an Army statement said.

Thus, the challenge to showcase this relatively lesser known side of the Army in this campaign has been challenging as well as stimulating, it added.