In a series of 11 experiments involving more than 2,200 people of all ages, the researchers found they could reliably identify narcissistic people by asking them a question with an attached note.
The question was - To what extent do you agree with this statement: "I am a narcissist." (Note: The word "narcissist" means egotistical, self-focused, and vain.)
Participants rated themselves on a scale of 1 (not very true of me) to 7 (very true of me).
Results showed that people's answer to this question lined up very closely with several other validated measures of narcissism, including the widely used Narcissistic Personality Inventory.
"People who are willing to admit they are more narcissistic than others probably actually are more narcissistic," said Brad Bushman, co-author of the study and a professor of communication and psychology at The Ohio State University.
"People who are narcissists are almost proud of the fact. You can ask them directly because they don't see narcissism as a negative quality - they believe they are superior to other people and are fine with saying that publicly," Bushman said.
Bushman emphasised that SINS shouldn't be seen a replacement for the longer narcissism questionnaires. The NPI and other instruments can provide more information to researchers, such as which form of narcissism someone has.
"But our single-item scale can be useful for long surveys in which researchers are concerned about people getting fatigued or distracted while answering questions and possibly even dropping out before they are done," Bushman said.
The study will appear in the journal PLOS ONE.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
