Kashmiri boatman to the lazy lad: How sustainable fashion is styling the everyday man

He can be a boatman who rows a shikara through the waters of Dal Lake and he can be this lazy lad who does not want to wear ironed clothes.

'A Man for All Seasons' offers the promise of sustainable fashion to the layman who wants to be anything he wants to be.

Presented by Good Earth, which is venturing in men's fashion for the first time, and Royal Enfield, the umbrella collection saw lables such as Raffughar, Shift, Suket Dhir, Pero, 11:11, Itoh and Antar-Agni, with accessories by Kesya and Raw Mango present their body of work.

Wajahat Rather of Ruffughar says he has woven a tribute to his childhood in Srinagar through his collection, 'Dastavez'.

"When I was a kid, my grandfather would teach me the script with a 'kalam' (pen)," he told PTI.

The clothing line, which is about translating traditional Kashmiri silhouettes, used pixilated Urdu script so that it does "not hurt sentiments".

The designer has used handwoven and handspun fabric from Bhagalpur weavers. Rather says sustainable fashion is important to get the craftsmen in villages the right wages.

"You have to pay the right amount. You need to see if we are paying a person or a machine. It's a slow process but that's the real debate."