Kerala to launch "She Taxi" service

Image
Press Trust of India Thiruvananthapuram
Last Updated : Nov 12 2013 | 1:04 PM IST
Kerala government is all set to roll out "She Taxi", a 24X7 all-women taxi service, as part of its women empowerment programme and to ensure safe journey for the fairer sex.
"Safe, secure and responsible" travel for women is the main objective of the programme, being launched by the "Gender Park", an institution under the Department of Social Justice.
The pilot project will be launched with a fleet of five cars in the city on November 19 and the programme will be extended to Kochi and Kozhikode in the next phase.
The plan is to have 300 fleet of all-women cars in coming days, Gender Park CEO PTM Sunish told PTI.
Considered to be the first such initiative in the country with the support of the government, the project is also envisaged as an effort to contribute to the socio-economic development of women, he said.
"This is an effort to address the ever growing threats on the safety and security of women, while at the same time contributing to the socio-economic empowerment of women in the state," he said.
Loans will be arranged to identified beneficiaries to purchase cars under the programme, planned in an entrepreneurship mode.
"Unlike many other government programmes, we are not giving them the vehicles free of cost. Instead, we make them buy the vehicles and loans will be arranged for that through Kerala State Women Development Corporation. It makes them more confident and responsible," the official said.
The "She Taxi" drivers need not wait for their commuters at any particular place. The commuters who want to hire a taxi cab can contact the call centre and they will pass the message to the drivers, he said.
As per an estimate, a 'she taxi' driver would be able to earn Rs 20,000 per month after paying their loan installments, he said.
Referring to the safety of women drivers and passengers, he said there is no room for any apprehension on this as the entire programme and the movement of the car will be monitored by a control room, specially set up for this purpose.
"The cab will have safety features such as emergency switches for drivers and passengers to alert in case of emergency and facilities like safety map, GPRS, emergency alert mobile apps and so on," he said.
Maruti Suzuki India Ltd provides vehicles for the project as part of their social responsibility programme, the official added.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 12 2013 | 1:04 PM IST

Next Story