Kerala Tourism goes to East Asia to market 'God's Own Country'

: Giving a push to its East Asia initiatives, Kerala Tourism showcased its products in China, Singapore and Japan this month to promote the south Indian state's as a must-visit destination and ensure its brand visibility.

As part of the initiative, a high-profile delegation of the Tourism Department, Kerala, including trade partners from the state, participated in the China International Travel Mart (CITM) 2019 at Kunming and also organised two roadshows in Shanghai and Beijing.

Kerala Tourism secretary Rani George, who led the delegation, made a presentation on the tourism products and potential of Kerala, a press release said here.

Deputy chief of the mission Dr Acquino Vimal was the chief guest at the Beijing show in which India Tourism also participated.

The Kerala event was attended by 84 buyers and representatives of prominent media establishments, the release said.

China also is an important emerging market for Kerala Tourism.

Tourism Minister Kadakampally Surendran was quoted as saying in the release that "We need to make Kerala hospitable to Chinas outbound tourists as the worlds most populous country has the potential to give a fillip to the tourism economy of the state. We are looking into the issues like paucity of guides well-versed in Chinese language."