Kwality ropes in Akshay Kumar as brand ambassador

Looks to leverage the actor's image as the fittest in Bollywood

Dairy firm Kwality has roped in Bollywood actor Akshay Kumar as brand ambassador for its entire range of products for a period of two years.

"Akshay Kumar is today the fittest Bollywood actor and therefore fits perfectly as the brand ambassador of the company," Kwality said in a filing to the BSE today.

"The company is on a high growth trajectory and undergoing a major strategic transformation. We have robust plans for the consumer market and this association will help us draw a lot of strength from his reputation and will bring a direct connect with our target audience," Kwality Managing Director Sanjay Dhingra said.

Kwality has six milk processing units in Uttar Pradesh, Haryana and Rajasthan.