Kyndal group eyes 3% share in premium rum market

BOLS Kyndal India, part of the Kyndal group, is eyeing a three per cent market share over the next two to three years in the premium rum segment, a company official said.
"With the launch of the most expensive rum brand, we are expecting to garner a market share of three per cent share in the next two to three years," Brand Director of Kyndal Group Pushpanjali Banerji said.
A JV between Kyndal of India and Lucas BOLS of Amsterdam, the company had been producing the rum brand at its Goa blending-cum-bottling unit after bringing the concentrate from Jamaica, she said.

The company is targeting the market of West Bengal as it was a major rum drinking market in the country, she said, adding that the total volume of premium rum segment was 2.5 million cases annually.
The rum market in India has been growing at a rate of 6.5 per cent per annum and Kyndal is one of the fastest growing in this segment, she claimed.
The group had also been instrumental in bringing premium scotch, single malt whiskies in India through partnerships.