Leading brands use Snapdeal's Jump Ahead to connect with users

So far, more than 30 major brands have partnered with the online marketplace

Online marketplace Snapdeal today said leading brands like Airtel, Mircosoft, L'Oreal and American Express are using its advertising platform, Jump Ahead, to reach its users.

Brands like GM, Airtel, Mircosoft, L'Oreal, American Express, Adobe, VISA, Tata Docomo and Emirates have leveraged Snapdeal's platform to reach wider audience, the e-commerce firm said in a statement.

"So far, more than 30 major brands have partnered with Snapdeal and improved their sales and brand recall," it added.

Jump Ahead enables brands to advertise and promote their products and services to over 25 million Snapdeal members.

The advertising solutions include premium in-content banners on homepage, banners on category storefronts, customised direct mailers and run-on-site banners across key categories.

Commenting on the platform, Intel South Asia Director (Marketing and Market Development) Sandeep Aurora said the association has helped its technology providers from tier-2 and tier-3 towns to leverage the marketplace and attract potential buyers and widen their portfolio of products.

While SanDisk India National Sales Manager Avijit Ganguly said Snapdeal runs interesting offers to build engagement for the brand through deal of the day, consumer offers, product placements and brand campaigns.

"The ability to understand business problems and leverage the ecosystem of the portal to offer cutting-edge solutions is what differentiates Snapdeal for us," he added.