The "Smile" singer was named as the face of Danish clothing brand Vero Moda in May and she has now stepped up their collaboration to create The Lily Allen Collection, reported Contactmusic.
The 27-piece range features party dresses, jeans, jackets and a variety of casual and fancy tops.
"We talked about colours, trend forecasts, fabrics and things like that," she said.
"I've had my own fashion brand in the past and it was a nightmare. I lost a lot of money and that's the beauty of doing collaborations like this: it means I'm able to keep a presence in fashion, which is something that I really enjoy, but without the risk of losing my house at the same time.
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