The Pune-based firm LinguaNext offers application language management solutions and is already working with different banks, including the State Bank of India.
"We are in active discussions with various banks. These are at different stages, some we are carrying out proof of concept and with some, we are in commercial discussions. We expect some of these to materialise before the end of the year," LinguaNext CEO Jagdish Sahasrabudhe told PTI.
Currently, ATMs generate receipts in English, though there is an option of doing transactions in Hindi.
Linguanext is also betting big on the burgeoning e-commerce market in India to fuel its growth. It is working with players like Yepme and Quikr to offer mobile apps in Hindi and other Indian languages.
"India has a host of multiple regional languages and there is a huge market potential for a product that transforms any mobile application for use in any local language. Our Linguify.Mobile platform transforms mobile apps in various Indian languages, with no application performance loss, and without changing or accessing the underlying source code," he said.
Quikr.Com AVP and Head of Sales Krishna Iyer said using the platform has helped the company offer an app that allows users to choose between English and Hindi as medium for communication.
"We are seeing significant user adoption through our mobile apps. We feel making Quikr available in regional languages is important to help more users meet their local commerce needs. We will soon add other Indian languages too as we multiply our user base," he added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
