LinkedIn buy biggest acquisition since I became CEO: Nadella

Image
Press Trust of India New York
Last Updated : Jun 13 2016 | 9:28 PM IST
Microsoft chief Satya Nadella today said new opportunities for monetisation will be created once integration with LinkedIn, its largest acquisition till date, is completed.
The USD 26.2-billion deal, which is the largest in the history of the Redmond-based firm, will help "reinvent productivity and business processes", Nadella said in an e-mail to employees.
According to a presentation, the total addressable market size for Microsoft has grown to USD 315 billion, from USD 200 billion earlier.
"Given this is the biggest acquisition for Microsoft since I became CEO, I wanted to share with you how I think about acquisitions overall. To start, I consider if an asset will expand our opportunity - specifically, does it expand our total addressable market?" he wrote in the e-mail to employees.
"Is this asset riding secular usage and technology trends? And does this asset align with our core business and overall sense of purpose? The answer to all of those questions with LinkedIn is squarely yes."
Microsoft started discussing the deal in February, Nadella said, adding that the acquisition is about the next phase of growth for the company.
Stating that LinkedIn will retain its distinct brand, independence and culture, he said Jeff Weiner will continue to head the world's largest professional networking platform.
He explained that as experiences on LinkedIn and Office 365 get "more intelligent and delightful, engagement will grow".
"And in turn, new opportunities will be created for monetisation through individual and organization subscriptions and targeted advertising," Nadella added.
He said the teams will partner on product integration plans with the Office 365 and Dynamics teams.
"During the integration, we'll pick key projects where we can go deep together that will ultimately result in new experiences for customers. Kurt DelBene will lead the overall integration efforts at Microsoft in close partnership with Qi Lu and Scott Guthrie," he said.
Microsoft, which has 1.2 billion users globally of its Office suite of software, will get access to over 433 million members of LinkedIn.
It will seek regulatory approval in the US, the European Union, Canada and Brazil before closing the transaction.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 13 2016 | 9:28 PM IST

Next Story