Lockdown: Paint industry comes forward to help painters during pandemic

Leading paint makers such as Kansai Nerolac Paints, AkzoNobel India and Berger Paints have come forward to extend financial help to painters, who are passing through a rough phase during the ongoing lockdown.

The companies are providing financial aid to their painting contractors, most of whom are daily wagers and an important part of their business ecosystem, through crowd-funded endowment fund to direct cash transfer in their accounts.

Kansai Nerolac Paints said it has announced to set up a crowd-funded endowment fund for its community of painters in association with India's largest and most trusted donation platform Give India'.

The amount collected through this platform will be used to provide financial aid of up to Rs 7,000 each to those painters suffering from Coronavirus. Nerolac will also make a contribution of Rs 5,00,000 to set up the fund.

The support and commitment of our painter community has helped us attain success through the years. The COVID-19 pandemic has impacted the lives of millions of daily-wage earners, including painters, bringing many under severe financial stress," Kansai Nerolac Paints Executive Director Anuj Jain said in a statement.

He further said, "Through our association with a renowned platform such as 'Give India', we would like to urge citizens to contribute as much as they can for the safeguard of painter community. The amount collected will be used for the care of painters affected by this virus."