Looking to build on what India achieved in 2011: 2015 WC CEO

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Press Trust of India New Delhi
Last Updated : Jun 13 2014 | 5:50 PM IST
Australia and New Zealand are looking to build on the spectacular show that India pulled off four years ago along with Sri Lanka and Bangladesh, says 2015 cricket World Cup CEO John Harnden, who feels the troika set the bar sky high in the previous edition.
Harnden has been assigned with the task of building on the success of four years ago when India, Sri Lanka and Bangladesh combined to stage an exciting World Cup.
"Everyone is really excited about the World Cup. A lot of it is about building on the success of the last World Cup in India, Sri Lanka and Bangladesh. It was the most successful World Cup ever, watched by more than a billion people. We want to build on that success," Harnden told PTI here at the launch of Match Australia, an initiative to connect the country's business with global partners through major sporting events.
The Trans-Tasman rivals host the Cup for the first time since 1992 and Harnden assured it will be a tournament to remember.
"The sport has grown tremendously since Australia-New Zealand last hosted the event. The viewership is much more now. There are enormous expectations in Australia and New Zealand for the tournament.
"We are not looking at the challenge thinking we got to do better than India, it is more about building on it," said Harnden, who was also the chief executive of the 2006 Melbourne Commonwealth Games and Formula 1 Australian Grand Prix Corporation.
A large number of Indian fans are expected to travel to to the two countries and join the Indian community in cheering their national team during the February 14 to March 29 showpiece event. Harnden believes a single visa policy will attract "hundreds of thousands of cricket lovers".
"The single visa policy will ensure a very easy travel process for the visitors.
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First Published: Jun 13 2014 | 5:50 PM IST

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