Magma HDI MD & CEO Swaraj Krishnan said here today that the pre-paid health card was a step forward from the cashless concept.
"We are trying to bring some innovation in the health insurance. We are planning to provide electronic pre-paid health card with our policy that will enable consumers to pay their health insurance charges instantly to the service provider, up to a certain limit," he said.
He said it was aimed at offering instant cash without going into the hassles of claims for hospital cash benefit and to meet OPD or diagnostic charges.
The company, however, agrees that they may face challenges in introducing such products in the market.
The company was leveraging expertise of its Germany-based JV partner HDI in introducing such innovation in the Indian mediclaim market.
The pre-paid card concept will eventually help the Magma HDI to offer its customers service of any health provider and will eliminate concept of tie-up for cashless hospitalisation.
