The initiative, the first of its kind in the country, has been launched under directives of the home department.
Additional Chief Secretary (Home) Sudhir Shrivastav said representatives of the Motion Picture Association of America had sought the intervention of Chief Minister Devendra Fadnavis into stopping uploading of pirated content related to the entertainment Industry.
"Their contention was that uploading pirated content, including that of Hollywood and Bollywood, on the Internet causes them losses worth billions of dollars annually," Shrivastav told PTI.
Singh, who is also the Director General of the state's publicity department, said contents from the entertainment industry like movies, music albums and books, softwares are regularly uploaded on the Internet.
Their owners suffer massive losses when their content is not purchased, but its pirated version is uploaded, he said.
"The US, the UK have stringent norms in place against pirated content, but it is a normal practise in South East Asian countries. In India, we have anti-piracy laws, but there is no proper machinery to implement them," Singh said.
"Initially, we extensively studied the London metropolitan police's 'PIPCO' unit and according to conditions favourable in India, started a digital crime unit through which we started studying online piracy," he said.
Rajput said around 9,000 websites, through which piracy activities are taking place, have been studied and 19 parameters have been applied to shortlist the websites.
"Based on our parameters like the type of content being uploaded, downloaded, the number of downloads taking place, we shortlisted 1300 websites, and further conducted a detailed study on them and understood some trends," he said.
Rajput said in the first stage, all ecosystem players are being told to desist from supporting illegal activities.
"We track their source of money. Then, we write to the advertising agency of the company and the company as well that their advertisement is being done on a website having illegal content, which should stop.
"Apart from that, the first stage also involves writing to the domain providing host, the Internet Service Provider (ISP), and the data server from where content is uploaded," he said.
"If mirror content is once again uploaded, then the third stage of registering a crime comes into play. However, many a time, the content is uploaded from other countries, so booking the culprits becomes an uphill task," he said.
"A similar unit is being developed in Telangana and Karnataka, but Maharashtra is the first state to formally begin work on stopping online piracy," Rajput said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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