Mahindra launches new version of 'MyAgriGuru' app

Mahindra Agri Solutions Ltd today launched advanced version of its app 'MyAgriGuru' that includes a voice-based chatbot for providing solutions to farmers' queries.
The app-based digital advisory platform currently has a user base of 4 lakh farmers and it is targeting to reach 30 lakh farmers in the next one year, its MD & CEO Ashok Sharma said.
The app is currently available in English and Hindi, he said, adding the company plans to add five more languages including Marathi in order to reach out to farmers across the country.
The new version deploys technological interventions to create a personalised user experience that is bolstered through advanced solutions that utilises a chatbot.

Chatbot is a computer programme using which people can hold conversations via text or audio.
"In the last one year since launch, MyAgriGuru has resulted in a user base of over 4,00,000 farmers and its most popular section, Agri-Buzz has recorded over 55,000 interactions, making this one of the fastest growing agri advisory apps in the country," Sharma told reporters here,

To further help the farmers engage with this app, he said the company has developed "Indias first voice-based agri advisory ChatBot" to provide an instant solution for increased farmer queries, by leveraging voice recognition and machine learning technologies.
The app, which was launched in February last year, also provides real time mandi prices to the farmers, enabling them to realize better returns for their produce.

Launched in February 2017, MyAgriGuru offers a two way communication between farmers and agri experts. Unlike most other apps, MyAgriGuru ensures that farmer queries and concerns are aptly addressed by experts on a real time basis.
The app can be downloaded from the Google Play Store on android phones.
Sharma said the company would also start SMS-based farm advisory services as many farmers do not have smart phones.
Mahindra Agri Solutions is into farm input businesses of seeds, crop care and irrigation as well as output business consisting of fruits, vegetables, pulses, edible oils and dairy.