The company, which will showcase two new trucks TRACO 49 and TRUXO 37 at the upcoming Auto Expo, plans to launch a brand new platform of intermediate commercial vehicles segment in a couple of years as it gears up to enter new segments like ICV (intermediate commercial vehicles) and MCV (medium commercial vehicle).
"Our aim is to become a formidable player in the Indian commercial vehicle (CV) space with a complete range of products across all segments. We will be investing a total of Rs 500 crore in the next two to three years on product development," Mahindra Trucks and Buses Ltd (MTBL) Chief Executive -- Technology, Product Development & Sourcing) and Director and Head -- Rajan Wadhera told PTI.
Of the total, Rs 300 crore will be in the development of a completely new platform for ICV (8-12 tonnes), which will have multiple applications.
"The ICV segment is a very promising one, it offers a lot of opportunity as much as there is competition. The size of the market is around a lakh units annually, which can grow up to 1.5 lakh units," he said.
A part of the money could also be spent on development of a MCV, although the segment is shrinking due to cost economics in India, Wadhera said.
"The remaining Rs 200 crore will be invested on strengthening our current product line-up of trucks and buses including the refurbishing of existing LCVs," he said, adding that there would also be a new 37 tonne CV.
At the Auto Expo, the company will also display TORRO 25 Tipper; LCV load products like Loadking ZOOM Container Truck and Tipper, and the Tourister COSMO Bus.
Commenting on the planned displays for expo to be held between February 5-11, he said: "It will give a glimpse to what we are planning for future, new products and efforts made to be a complete CV player with presence in all segments."
Mahindra & Mahindra (M&M) had partnered with Navistar Group for the CV segment, but in December 2012 the homegrown auto major agreed to buy out its US-based partner from their two joint ventures for manufacturing of truck and buses, and engines for Rs 175 crore.
Since then it has embarked on a solo journey for the CV segment, although the Navistar Group agreed to supply technology to it.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
