Manpasand Beverages, Parle Products in brand promotion deal

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Press Trust of India New Delhi
Last Updated : May 29 2017 | 12:42 PM IST
Fruit juice manufacturer Manpasand Beverages is teaming up with biscuits and confectionery maker Parle Products to cross-promote their brands and achieve growth.
"The company is associating with Parle Products Pvt and plans to access 4.5 million outlets pan-India. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in biscuits or snacks and the beverage industry," Manpasand Beverages said in a regulatory filing today.
The stock of Manpasand Beverages was trading 2.78 per cent lower at Rs 821.55 on the BSE today.

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First Published: May 29 2017 | 12:42 PM IST

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