Maruti to postpone launch of new 800 cc car

Image
Press Trust of India New Delhi
Last Updated : Jan 20 2013 | 4:33 AM IST

"Yes, we have to reschedule the launch of the 800 cc car because of the violence at Manesar plant," Maruti Suzuki India (MSI) Managing Director Shinzo Nakanishi told PTI.

He, however, said if the company is able to recover quickly from the impact, the launch may take place as planned.

The company had earlier said it will introduce a new 800cc car during Diwali this year that will be more fuel efficient, but also more expensive, than its existing best selling model Alto.

The company was scheduled to start commercial production of the car at its Gurgaon facility from July or August.

It is understood that MSI has upgraded the existing engine and platform of the Alto instead of a complete overhaul in order to reduce development costs.

The company has stopped selling its bread-and-butter model M800 in specific cities, where Bharat Stage IV emission norms are applicable as the car does not meet the stringent parameters.

Although MSI is still selling its first model in the country in other places, it had categorically ruled out upgrading it. The M800 will be naturally phased out once emission norms are upgraded in rest of the country.

Alto is MSI's best selling car so far. However, in recent times, the monthly sales have fallen to about 20,000 units, including Alto K10, from about 30,000 units earlier due to factors like high interest rates and rising petrol costs. Huge stock of petrol cars are lying at the dealers level now.

In fact, MSI had in May stopped production of petrol models, like the Alto, M800, A-Star, Estilo and Omni for three days to prevent inventory pile up.

  

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 20 2012 | 9:06 PM IST

Next Story