He said that editorial freedom should be used in public interest and appealed to the media to focus more on the "success stories" of the people and not just politicians.
"Editorial freedom must be used wisely in public interest... The freedom to write and to decide what is to be written does not include the freedom to be less than accurate or factually incorrect," he said.
"This of course casts upon them a great responsibility," he said.
Quoting Mahatma Gandhi, he said, "The press is called the fourth estate. It is definitely a power, but a misuse of power is criminal."
"Even though the media may be owned by private individuals, it serves a public purpose. As scholars say, it is an instrument to bring reform through peace and not by force," the prime minister said.
Invoking Tamil saint-poet Thiruvalluvar, he said, "There is nothing in this world except ethics which would bring both reputation and wealth together."
Technology has brought about a "great change" in the media, the prime minister said and recalled that once upon a time headlines were written on the village blackboard which "carried immense credibility".
"Today, our media forms entire range from that village blackboard to online bulletin boards," he added.
Citizens analyse, discuss and attempt to cross-check and verify news that come to them through multiple sources, he observed.
The PM said he believed that the reform in the media whenever required can only come through introspection.
"We have seen this process of introspection happen on some occasions... such as the analysis of reports of the 26/11 Mumbai terror attack. Perhaps it should happen more often," he said.
Modi said a lot of media discussions revolve around politics but the country was "more than just politicians".
"It is fair that politics be discussed at length in a democracy. However, India is more than just politicians. It is 1.2 billion Indians who make India what it is today.
"In this endeavour, every citizen with a mobile phone is your ally. Citizen reporting can be an important tool in the sharing and dissemination of success stories of individuals," he added.
The media can also be of immense help in directing relief in terms of crisis of nation disaters, the prime minister added.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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