"I like this guy," said the 61-year-old star of "Iron Man 2" and "Nine And A Half Weeks", pointing to his new grey t-shirt featuring Putin in a navy cap and surrounded by flowers.
"I am going to wear it everywhere," said Rourke after stripping off his own clothes and putting on the Putin shirt in GUM, Russia's oldest department store across from the Kremlin, where a new brand launched its Putin line today.
The brand was developed by young designers Anna Yefremova and Ivan Yershov as part of a project to glorify Russia's latest "victories", such as the Winter Olympics in Sochi and the seizure of Crimea, the organisers said.
Other t-shirt designs show Putin wearing sunglasses or a winter hat with military insignia. The t-shirts are packaged in stylish cardboard tubes that say "It's all good!"
On Saturday, Hollywood tough guy and musician Steven Seagal played a gig in Crimea, appearing on a stage adorned with the flag of pro-Russian separatists in Ukraine. Seagal, who has promoted martial arts in Russia alongside Putin, said earlier this year that he considers the president a brother.
French star Gerard Depardieu befriended Putin and took Russian citizenship earlier this year after criticising new tax laws in France.
Russia and the United States are in the midst of their worst standoff since the Cold War, with Washington accusing Putin of illegally annexing Crimea and continuing to arm pro-Russian separatists in eastern Ukraine.
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