Micromax expects up to 40 pc contribution from appliances by next year

Home grown firm Micromax expects contribution from its consumer durable segment to increase up to 40 per cent by the next year, as the company is expanding its products portfolio in segments such as TV, washing machine and air conditioner.

The Gurugram-based company, which had made a foray into the AC segment three years ago, is investing around Rs 100 crore at its Bhiwadi-based plant in Rajasthan, which would be operational by the end of this year.

Besides, the company, which is known to target affordable set of consumers, has also plans to come up with its new range of refrigerators in the next one year, said Micromax Informatics Director Rohan Agarwal.

"Presently, TV, washing machine and AC contributes around 35 per cent of the total revenue of the company and the rest comes from mobile, table and others," said Agarwal.

On being asked as whether he expects contribution from appliances would go up in the coming years, Agarwal said: "Yes, it will. Next year, it would be in the ratio of 40:60."
According to him, "We want to be a serious player in the AC segment. We have high hopes from this segment."