Micromax to raise up to $1 bn from global investors

Image
Press Trust of India New Delhi
Last Updated : Mar 26 2015 | 8:22 PM IST
Handset-maker Micromax plans to raise up to USD one billion from overseas investors, including Japan's SoftBank, as the homegrown firm looks to invest in start-ups and bring in innovative technology to defend its turf against rivals like Samsung and Xiaomi.
The company has recently set up a merger and acquisition team to scout for start-ups working on new and interesting technology that could add value to its business.
Sources said Micromax is in talks to raise as much as USD one billion from global investors, including Japan's SoftBank.
When contacted, a Micromax spokesperson said: "As a company policy, we do not comment on any market speculation."
SoftBank did not respond to queries sent to the organisation in this regard.
In 2010, Micromax had filed for a public listing but later shelved the plans citing poor market conditions.
Sources said funds would be utilised to boost development of new products and technology as the company competes head-on with traditional rivals like Samsung and newer entrants in the market like Xiaomi.
Analysts said investing in start-ups would help Micromax differentiate itself in the crowded smartphone market, especially in case of Android devices.
"International rivals like Samsung and Xiaomi as well as local competitors are investing heavily in R&D. Micromax will have to strengthen its play, in both local manufacturing and R&D, if it wants to stay ahead in the game," an analyst said.
Micromax could also look at using the funds to boost its manufacturing capacities in India. At present, it manufactures about two million units a month from its Rudrapur facility.
Micromax's investors include TA Associates, Sequoia Capital, Sandstone Capital and Madison India Capital.
According to research firm Canalys, Micromax overtook Samsung (20 per cent) as India's largest handset vendor with 22 per cent of shipments in the October-December 2014 quarter.
The Korean firm has challenged the report.
Affordable handsets from homegrown firms is credited to have helped India become one of the fastest growing handset markets globally.
For smartphones too, affordably priced devices, especially those under Rs 10,000 are driving the boom in the market, making it the world's third biggest market.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 26 2015 | 8:22 PM IST

Next Story